The greatest philosophers asked the greatest questions. And here is what Upstream wants to know:
Is your marketing strategy new? Does your product design change the way consumers think? Is it creative solely for creativity's sake, or does it solve a problem or advance an argument?
The answer is simply to be relevant to the consumer and engage them with powerful insights executed with brilliance, both strategically and creatively.
In that way we can meet our objective: to leave a high water mark, to do our best today and do better tomorrow. Oh, and to have fun doing it.
Is your marketing strategy new? Does your product design change the way consumers think? Is it creative solely for creativity's sake, or does it solve a problem or advance an argument?
The answer is simply to be relevant to the consumer and engage them with powerful insights executed with brilliance, both strategically and creatively.
In that way we can meet our objective: to leave a high water mark, to do our best today and do better tomorrow. Oh, and to have fun doing it.
